The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno

Download free books for itouch The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno MOBI PDF iBook (English literature)

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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Matthew W. Ragas, Bolivar J. Bueno
Page: 224
Format: pdf, ePub, mobi, fb2
ISBN: 9780307781529
Publisher: Crown Publishing Group

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Download free books for itouch The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno MOBI PDF iBook (English literature)

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

The Uninvited Brand - Boston University
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The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too!) / Matthew W. Ragas, Bolivar J. Bueno. Read The Power Of Cult Branding: How 9 Magnetic Brands Turned
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You already know you need a brand, but do you know how to create one? people drive decisions, behaviors and positive responses – and how you can, too. Magnetic keynote speaker and revered executive coach, Connie Dieken, CSP, and show you how to target your customers of tomorrow to set up for the future!

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