In today’s glimpse into the fashion world, we will focus on menswear and what is hot right now. Menswear doesn’t get the same hype as women’s fashion, but it definitely should. 

 

In recent years there has been an emergence of new and exciting fashion designers entering the menswear space and today we will take a good look at one of the more exciting options out there Alex Mill. 

 

Now Alex Mill is a brand name as opposed to the name of the actual designer they have been around for some time and are quite well known for their work with women’s fashion but recently their menswear has caught our attention. 

 

So, lets learn more about the brand that is Alex Mill.

 

History 

The brand as we know it today is actually the collaborative effort of two individuals Alex Draxler and Somsack. 

 

These tow budding fashion minds were introduced to each other many years back and in 2012 Alex Mill was born. There launch into the fashion world was relatively modest by the usual high launches we have become accustomed to, but they quickly developed a loyal customer base mainly down to the quality and simplicity of their designs. 

 

Design ethos

The brand Alex Mill was established with a clear goal in mind providing quality, stylish and simple clothing to the masses. Now this may seem like a simple idea but actually back in 2012 when the brand came to market there was a serious shortage of quality simple menswear. 

 

We were deep into the electric colours of the garments at the time and if this didn’t suit your style then there weren’t many alternative options available to you. 

 

If you think back to 2012 this was the time of indie pop bands and new age dance music and the fashion options available specifically for men was very limited at the time. 

 

The reason Alex Mill became so popular in such a short space of time is because they offered something that wasn’t readily available back then. There designs were simple in appearance yet quality in production. They offered the everyday man familiar patterns and materials but put together to create a quality garment. 

 

The slogan of “not more clothes but the right clothes” was born and they have continued to thrive on this principle ever since. 

 

This simple promise of providing recognisable patterns with quality materials went down very well with the everyday man who didn’t have a taste for neon hoodies. 

 

Price point

This was another winning aspect of Alex Mill the price point. Unlike many menswear options available at the time Alex Mill’s options were very fairly priced for the quality of the garment on offer. 

 

One of the main issues for the average male consumer back in 2012 was there was not a lot of choices available to the consumer and of the choices that were available they were very expensive and just not a viable option for the everyday man.

 

By entering the market at a fair price point and offering quality fashionable items for men the appeal was very natural and popularity grew quickly. 

 

Visuals 

Alex Mill’s menswear range tends to focus on simple patterns like tartan and solid warm colours. These are tried and tested options that have withstood the test of time and always remain popular among the male consumers. 

 

By opting for a familiar look that male customers could relate to they tapped into the familiarity and comfort that most male consumers look for while adding their own twist to it. 

 

Locations 

Although the brand began its life in New York it is now recognisable far beyond its humble beginnings. 

All the menswear line can be viewed on their well laid out and easy to use website and I have found shipping times to be very fast. 

 

Summary 

Alex Mill’s offers a good value for money option for the male consumer. Their simple yet timeless pieces not only look the part but are made from very good quality fabrics so they will also stand the test of time. 

To keep up to date with the latest additions and offers they have on their men’s range I would recommend signing up to their newsletter, so you are kept in the loop regarding their products and offers. 

 

In my opinion what they offer is as unparalleled now as it was back in 2012 high quality stylish designs at modest prices. There motto does certainly still ring true even now over ten years later.